Last updated: March 2026
itsadecline.com is operated by Kaizen Finance Ltd ("we", "us", "our"). We are committed to protecting your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
When you submit an enquiry through our website or via an advertisement, we collect: your full name, email address, phone number, and loan amount. We may also collect basic technical data such as your IP address and browser type for security and analytics purposes.
We use your information to assess your enquiry, contact you regarding potential finance solutions, and improve our service. We do not use your data for unsolicited marketing without your consent.
We may share your information with regulated finance brokers and lenders where relevant to your enquiry. We do not sell your data to third parties. Any third parties we work with are required to handle your data in compliance with UK data protection law.
We retain your personal data for up to 6 years in accordance with our legal and regulatory obligations, unless you request deletion sooner.
You have the right to access, correct, or delete your personal data at any time. To exercise these rights, contact us at hello@itsadecline.com.
Our website uses essential cookies for site functionality. We also use Google Analytics (GA4) to understand how visitors use the site — this is only loaded if you click "Accept" on the cookie banner. If you decline, no analytics cookies are set. You can change your choice at any time by clearing your browser's site data for itsadecline.com.
Kaizen Finance Ltd
Email: hello@itsadecline.com
Website: itsadecline.com